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Notes on getting found — by Google, and by AI.

Real tests with real businesses, and plain-English explainers on how customers find you when they ask an assistant instead of scrolling a results page.

6 September 2026 · 4 min read
We gave a Cape Town plumber 60 chances to be recommended by AI. It got 5.
We asked ChatGPT, Claude, Perplexity and Google's AI to recommend a Cape Town plumber — 60 times. It was named 5. Here's why it happens, and how to check your own business.
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Notes on getting found — by Google, and by AI.

We gave a Cape Town plumber 60 chances to be recommended by AI. It got 5.